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Vol. 03 · Issue 47

Published every Monday morning.

Weekly Dispatch

The Only Social Links You Need This Week.

Twelve handpicked links on algorithm shifts, creative strategy, and platform news — distilled before Monday, so you don't have to doomscroll.

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Issue #47· Feb 24, 2026

This Week's Twelve

Ordered by how fast you'll apply them. Start with the quick wins, finish with the strategic reads.

✦ Quick Wins
Apply before lunch
#01Algorithm
4 min

Meta for Business

Reels Now Prioritises Watch-Through Rate Over Saves

The metric shift that invalidates every "save this post" CTA you've used for 18 months. Read this before your next client call.

Read
#02Platform News
3 min

LinkedIn Newsroom

Thought Leader Ads Can Now Run Without a Boost Budget

Organic creator content, amplified through brand channels at zero media cost. The B2B play your competitors haven't noticed yet.

Read
Strategic Reads
Block 20 minutes
#03Creative
6 min

The Drum

Why the Most-Shared Brand Post of Q4 Looked Like a Mistake

Deliberate imperfection as a creative strategy. The case for lo-fi in a feed that's drowning in studio polish.

Read
#04Paid
5 min

Marketing Brew

TikTok's Search Ads Are Converting at 2.3× Google Display Rates

The intent signal that Google built over a decade, TikTok is replicating in 18 months. Your paid strategy needs a column for this.

Read
#05Algorithm
4 min

Social Media Today

Instagram Confirms Comment Quality Affects Distribution — Not Just Count

One thoughtful reply outweighs 40 fire emojis. The data finally explains why your community-first clients outperform the spray-and-pray accounts.

Read
#06Creative
8 min

Contagious

The Brief That Launched Three Viral Campaigns in One Quarter

A teardown of how Oatly's social team writes briefs. The single line that changed their creative output — and the process behind it.

Read
#07Platform News
3 min

TechCrunch

X Quietly Reduces Reach on Posts Containing External Links

What Musk's team won't announce publicly but your analytics already show. The workaround that still works — for now.

Read
#08Paid
9 min

Digiday

How One DTC Brand Reduced CPAs by 34% Using UGC Sequences, Not Singles

The shift from single ad to narrative arc in paid social. A case study with actual numbers and a steal-able framework.

Read
“
I forward at least three Curate links to my team Slack every single Monday. It's the only newsletter that doesn't feel like homework — it feels like ammunition for the week ahead.
Priya Anand, Head of Social at a mid-size agency, smiling professional headshot

Priya Anand

Head of Social · Meridian Agency, Chicago

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The Archive

Volume III — 2026

Every issue, numbered and preserved. A body of work, not a feed.

Full Archive
#46

The Post-Viral Era: Why Reach Is a Vanity Metric Now

Feb 17, 2026

#45

Pinterest's Quiet Comeback and What It Means for Retail Social

Feb 10, 2026

#44

Six Creative Frameworks That Survived the AI Content Flood

Feb 3, 2026

#43

The Attribution Problem: Why Your Paid Social Numbers Are Lying

Jan 27, 2026

#42

LinkedIn's Creator Mode Overhaul — A Field Report from 12 Accounts

Jan 20, 2026

#41

What Super Bowl 2026 Ads Actually Taught Us About Social Timing

Jan 13, 2026

Earlier Volumes
Vol. II — 2025Vol. I — 2024
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